This site is intended for online shoppers who are interested in mostly frozen foodstuffs and groceries. The layout is quite simple, with wide range of products and prices, offers and other services. It is also very easy to navigate even though it was a bit slow.
It is easily noticed that it purpose is to target busy mums. Most categories of products are displayed on the left hand side of the page making it easy for customers to navigate through. It gives you a picture and price of the product of your interest which is better than relying on knowledge from staff. The purpose for most, if not every site is to allow users to make purchase, check products and price, make reservation and payment.
It also displays other options such as contact information, career link and how to locate a store and some advice on healthy living and how to preserve your freezer.
Strengths
1 The layout is easy to navigate with other options to understand about healthy eating. This in my opinion is useful in enhancing good health especially when you read through nutrition information and guidelines and other links it provides to other departments you can contact regarding healthy options. This link is an example of a good websites.
2 This site makes it easy for customers to locate their nearest shop just by entering their post code in the post code search field. This is an advantage to customers as it will help them save time by reducing the distance.
3 Offering many options in the website makes it more advantageous because while searching for products to buy, you can as well apply for a job online and also learn more about the company and get advice such that of how to preserve your fridge.
4 The fact that you can not shop or purchase an item online makes this site limited in terms of services offered especially when I compare with other online websites of other competitors. This in my opinion makes Iceland to lag behind in terms of technological advancement especially in this era when there is a massive increase in online shopping. Most online users of today will like to make the purchase, if not reserve the product to collect in store.
Task 1
I did try to locate a store by entering my post code in the post code search which gave me the nearest stores. I found this useful because it comes up with the distance, telephone numbers and list of stores and their precise locations. This is good because I got to know how many stores are there in my area and can save time by going to the nearest stores around my area.
Task 2
I did attempt to search for a job vacancy using the career link on the website which in my opinion gave me wider options to use as a search guide. This included salary range, region, store and job areas you may be interested in, which was useful and very helpful.
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prisca annou